Day One…

Day 1 of what's next starts today.

I'm not normally a morning person, but I was up at 5am today because I couldn't wait to start my day, which began with a decluttering of my desk.

Feels refreshing.

So, what's my plan?

As many of you have guessed, it has to do with LinkedIn, but I won't be working for the company directly.

My plan is to start a brand consultancy that specializes in helping executives and the companies they lead to build powerful thought leadership brands on Linkedin.

Executives are a company's most influential marketing voice, with a massive reach and engaged audience. When they post, legions of clients, customers, and employees are eager to consume and converse around the content.

But...

Executives are also the busiest people in any company and finding time to create content on Linkedin is challenging.

I'm going to help them solve that problem.

I'm equal parts excited and terrified with no illusions that what lies ahead will undoubtedly be a mix of highs, lows, and everything in between.

But I'm ready for all of it.

Linkedin started as a utility for me back in 2004.
Then it became a fascination.
Then it became a passion.
Then it became a hobby.

Now it's time for it to become my job.

I'm going to spend the next few weeks heads down building out the brand, go-to-market strategy, and service offerings, but if you're a busy executive who is interested in learning more about what I’m building, please shoot me a DM.

Three chilis 🌶️🌶️🌶️ to new beginnings.

Stay tuned...

Hi5,
LD